The highlights of the Market in Digos is the wide stalls of fruits and vegetables. We asked the vendors about what time they started selling and mostly their answers are "mas sayo, mas dako ug agi". We were amazed because they are really striving to earn more money in a day. As marketers we can feel their determination to get more sales and being patient to get customers buy their products. It is not easy to sit and wait for the day to end selling goods. What's interesting is that we somehow imagine ourselves like them, how they sales talk their customers and even get us a discount. Basically, the more lesser the price the more we want to buy. That's what we are looking, affordable and reliable.